William Wayland has been creating iconic photographs since he received his first Kodak camera as a child. As a teenager, he converted a bathroom into a darkroom using equipment gleaned from yard sales and his formal training was limited to the YMCA and high school where he received his only photography award.
He’s worked in a variety of photographic genres including portrait, product, landscape, and event photography but is best known as a music photographer.
In the San Francisco Bay Area where his lives, William has photographed bands and musicians at dive bars, concert halls, and music festivals. In addition to photographing for The Bay Bridged, a San Francisco independent music website, his work was also exhibited at It's Only Rock'n'Roll! Music Photography Taken Front and Center at the Castelli Art Space in Los Angeles.
William’s photographs have appeared on albums by independent artists, Milk for the Angry, Tuff Sunshine, and Physical Suicide Deterrent System Project (PSDSP).
Several companies have also relied on William’s product photography expertise to enhance their brand and product presence including J.M. Smucker/Milk Bone and Nature’s Recipe (packaged goods), Japan Society (non-profit), James Banks (fine jewelry), Louis & Joy (bicycle bags), Olita (sun care), Partners in Crime (advertising agency), 17 Seconds (product design and innovation agency), Streakless (window cleaning), CREDO (telecom and renewable energy).
William is famous, or infamous, for finding unique perspectives that other photographers can’t or won’t get. “You have to sacrifice your body for photography,” he is known to offer as an explanation for crawling across beer-soaked floors or standing on wobbly chairs in the middle of a mosh pit to get the right shot.
Inspired by artists such as Aert Van Der Neer, Gustave Caillebotte, Hector Rondón Lovera, Diane Arbus, and Todd Hido; William believes that a photograph is a collaboration with the viewer and should be able to stand on its own, outside of time, without additional explanation from the artist.
William considers himself a Nikon guy although he holds that the photographer’s eye is more important than any equipment they may be using.